Taking into account that there are more than 3 billion people on social networks, Social Media Marketing is a crucial tool for your business.
Each company can use different social media marketing tactics depending on its line of business, however, what all companies have in common is the desire to obtain great results that allows them to continue expanding buy facebook comments.
For this, the ideal is to take advantage of your network strategy so that you can solidify your brand, reach potential customers and boost sales. Otherwise, if you cannot execute and measure your plan, you will be wasting time and resources.
Remember that social networks evolve constantly and it is best to stay up to date with new trends. This is why we leave you with 20 essential tips to make your social media marketing a success.
- Identify your goals
In all marketing plans it is important to set the objectives that will guide your strategy and social media marketing is no exception.
Ideally, you should use SMART goals, which in other words means that your goals should be specific, measurable, achievable, relevant, and time-bound.
If you propose imprecise objectives, the only thing you will achieve is not cement the strategy well because you will not know how to measure what you want to achieve.
It is important to specify exactly what you want to achieve with your social media marketing strategy.
You must be able to answer whether the objective was met or not and for this you need to establish measurable objectives in percentage, for example, increase engagement by 20%.
If your expectations are too high you will end up frustrated, it is good to have ambition in terms of objectives, but you also have to be realistic.
Social media marketing objectives must be aligned with the company’s general marketing objectives because in the end all the area’s efforts must contribute to the overall picture.
This means that your objectives must have a set time in which they will be met, each objective should have its own deadline.
Also, remember that you should not set more than 4 objectives for them to be feasible.
- Identify your audience
You must identify who you want to target on social networks as they are an essential part of your strategy. Remember that you must build your buyer persona not only through assumptions but also through research.
Below, we give you some guidelines that will help you build your buyer persona.
Your current clients are a good starting point as you can thoroughly investigate their lifestyle, demographic data and interests to create a more global buyer persona from there.
What need does your product or service cover?
By being clear about what need you are covering, you can get closer to what type of consumer you are reaching and what their behavior is when purchasing a product or service.
- Choose the social networks that suit you
It is a common mistake to want to be present on the platforms that are most possible, since choosing which social network to be on also requires a strategy.
You must ask yourself what each platform offers for you because you must choose based on your objectives and your buyer persona.
For example, if your plan is to sell directly to consumers, you can go for Facebook, if your line of business involves creating more visual content, you can go for Instagram or Pinterest, and if your audience is young, you can think about opening your accounts on Snapchat. or Tik Tok.
Another recommendation is to look at what your competition is doing as it gives you a good idea of which social networks your potential consumers are on.
- Create quality content
The first step to creating quality content is identifying what type of information will be useful to your audience. Remember that your content must be entertaining and visually pleasing because users will pay attention to all these details to evaluate it.
Also, don’t forget that users do not like to be saturated with the same information, much less if it is only information about your company. Give them something that interests them and, above all, that is useful.
On the other hand, you must take into account that, just as creating quality content takes time and effort, the ideal is to share it on the most possible channels so that it reaches as many potential clients as possible.
A good idea for creating content is to collect the questions your consumers and potential consumers ask most frequently. This way you can answer these questions in the form of content.
- Create a content calendar
The ideal is to plan the distribution of content in advance as well as the topics you are going to cover, for this reason it is advisable to create a content calendar to organize everything efficiently.
This is how with a content calendar you can have a global vision of the topics and coherently plan content that aligns with the company’s global marketing strategy.
- Delegate the management of your networks to an expert
Social networks, unlike what many think, cannot be handled by anyone. The ideal is to hire a person who has strategic thinking and must have various skills such as creativity to create content and communicate with the audience constantly.
Another good idea is to hire a digital marketing agency to help you manage the entire marketing strategy for social networks since all their resources will be destined to meet your objectives.
- Be consistent
For users to remember you, you must be constant because if you post once a year and leave your management on networks wasted, it will be of no use.
Remember that to be consistent and present you don’t necessarily have to publish content every day, you can also curate content . This means you can share information relevant to your industry created by other experts on the subject.
Another good idea is to recycle content, if you write an article for your blog you can use that same information to share it as posts for social networks.
- Humanize your brand
Humanizing your brand is important because people respond to other people, they feel more attracted to your content when you show them feelings and in turn you manage to bring out some type of feeling in them.
This way you can humanize your communication on social networks if you talk about your identity and your work team, that is, who are the people behind your brand. You can also share your story and how your company came to be.
Another good idea is to share content generated by the users themselves and interact with them, because the moment you interact with them, they realize that there is a person behind everything that is projected on social networks.
Finally, you can get involved in charity events and do a live event on social networks, for example.
- Devise a strategy to share your content on networks
It is ideal that the users themselves publish your content on networks and the best thing is that you make their work easier. For example, you can implement social media buttons on your website and especially in your blog posts so that people can share directly to their networks.
- Use paid advertising
Don’t be afraid to use Facebook ads or another platform that allows you to carry out paid advertising on social networks. Remember that organic reach will only reach up to 15% of the people who follow you on social networks.
On the contrary, if you carry out paid advertising you can reach a larger number of people and you will have better control of who are the people you are going to target, since Facebook ads has a great segmentation capacity in terms of your audience.
Remember that at the end of the day paying for advertising on social networks is going to be a good investment as long as you know your target audience very well and what type of content to reach them with.
- Be authentic
To communicate through a social media marketing strategy you don’t need to be perfect, you need to be real or authentic. This greatly attracts your potential consumers because your brand will be distinguished from the competition.
Don’t try to be perfect or much worse, don’t try to imitate the competition. Be authentic, confident in your differentiator and added value as a brand.
- Nurture your audience
When you start to gain followers it is a great joy and even more so when you start to have an audience committed to your brand. However, you don’t have to neglect them, you have to continue nurturing your audience.
For example, there may be people who are fans of your content. It is good to give them a push to encourage them to follow you or subscribe to your blog and you can do this through calls to action.
You can also use paid social media advertising to draw the attention of people who otherwise wouldn’t know you exist.
On the other hand, contests or giveaways are also a good way to increase your audience with people interested in your products or services.
- Interact with your audience
Through social networks you have bilateral communication and this can be positive or negative depending on your management.
It is recommended that you always mention users who leave questions in the comments section or send you messages internally. Making them wait can cause them to have a negative idea of you and your customer service.
A good strategy is to detect which users are interested in certain types of information and tag them when you publish this information in the form of content. They will be happy that you think about them and take the time to interact.
- Try influencer marketing
Influencers are people who have already established credibility among their followers and their recommendations are important to users; and you as a brand can contact them and establish a relationship to expand your message.
You should keep in mind that there are two ways to work with influencers . Through an exchange of products and services or through a payment defined by the influencer depending on what type of content they must create for you.
It is important that the audience of the influencer you choose is similar to that of your ideal client. This way you can reach people who do not yet know about your company, but who are of great value to it.
- Test other social networks
Many times you can limit yourself to having a presence on a social network due to the type of content you post, but it never hurts to experiment within your Marketing strategy for social networks.
There are companies whose line of business is not exactly what one would think can generate visual content and have a presence on platforms such as Instagram or Pinterest. In any case, they managed to make space for themselves creatively and they are doing very well. Your case may be one of these.
It is also ideal to find out which are the niche social networks, that is, in addition to the most popular social networks, there are others exclusive to a certain audience. For example, only for fashionistas, musicians, manga lovers, among others.
- Use video marketing
Video marketing is a strategy that is currently booming since videos occupy 50% of all mobile traffic .
Remember that a good video promotes engagement, and you don’t need expensive clothing to create quality videos.
- Turn your consumers into brand ambassadors
Remember that satisfied customers become loyal customers and are able to recommend you to their family and acquaintances if they liked your products or services. Or even mention and promote you on their social networks without you asking them to.
But to maintain this good relationship with your client you must maintain an important premise; that your brand promise must come true, because only then will you make your customers become brand ambassadors.
If, on the other hand, you do not validate every day the trust that your consumers have placed in your products or services, they will become upset, and they will be more likely to go to social networks to file a complaint if they are dissatisfied.
- Focus on engagement
A fairly common mistake that you can make when starting with social media marketing, and especially with paid ads, is expecting to get new customers or instant conversions because this is not going to happen.
For this reason, the ideal is that you focus on engagement since users can show interest in your brand and products or services, but they are not on social networks to buy, they are there to be entertained.
So the ideal is that you focus on offering quality content and climbing little by little, because when you already have a solid audience waiting to read your publications and watch your content, that is when you can only start a conversion strategy.
- Use hashtags
It is important that you use hashtags so that more people can find you, but you should be aware of which social networks are useful for hashtags and which are not.
For example, on Facebook they are not useful because no one searches by hashtags on this social network, while on Instagram you have the option to search by hashtag and all the relevant content regarding that word or phrase appears.
Remember that several best practices when implementing hashtags is to not use too many words together or use a hashtag for each word in a phrase. Don’t forget about spelling either and try to use hashtags related to your business and content, otherwise using hashtags would be pointless.
- Measure your results
Both to see if you met your initially set objectives, and to certify the success of your efforts, on social networks you must measure the results. This way you can see what worked and what you did not.
In social networks you can measure certain important metrics such as the following:
Reach refers to the number of unique people who see your social media post.
You can measure the number of people who come to your website or another external site from social networks. These sites can also be applications.
They are the relevant actions that people take with your content such as likes, comments, or even subscribing to events or claiming special offers.
This is the metric that says the most about your efforts, although you must be patient as it takes time to convert strangers into potential customers.
Even if you have high-value content and publish constantly, generating leads takes time. You must be patient and you will see how you will eventually achieve it.
You can measure the number of people who made a purchase or took an action relevant to you.
Remember that social networks are increasingly saturated with brands wanting to stand out. The ideal is that you generate a great strategy so that potential clients generate empathy towards you and not towards the competition. We assure you that if you follow our advice you will achieve it.