I will never tire of recommending to my clients that they record their videos and publish them online. These audiovisual contents are the future of the Internet. So reach for your camera and smile at the lens.
In another article I mentioned the advantages of uploading these files to Snapchat, Instagram and Facebook. Today I have to suggest effective practices to grow on the most important video platform: YouTube.
After all, this social network already has more than a billion active users visit: https://commentsgo.com/youtube-comments/.
Subscribers are those people who sympathize so much with your content that they want to know about every publication you make. Great, right? And in this guide I will share 7 secrets to increase your audience .
The key to the success of your channel is…
Consistency and concept . YouTube users don’t have time to figure out “what your content is about.” They don’t subscribe to a channel because they liked a video, but because of the expectations of your next publication.
Remember: you have to think of a winning premise . Who are you and what are you talking about?
Now I explain the seven tactics that I recommend to take your YouTube channel to the next level. A large number of loyal subscribers . Come on!
- The trailer
Several YouTube channels have a welcome trailer that plays automatically for non-subscribed users.
These videos quickly inform (because they usually last less than two minutes) what the personality and topic of the channel are. In this way, netizens can decide if they want to be aware of future content, and click the subscribe button.
- The visual concept
Thumbnails can influence more than titles when clicking on a video.
The design of these images attracts users to view the content. After all… they are more attractive than a bare text. And together they establish the visual concept of a channel. Again, let me show you the talent of How To Cake It.
- Collaborations
Recording a video with another YouTuber is a good way to make yourself known. Get in touch with another influencer who talks about similar topics to yours and plan interesting content. Even celebrities on this platform sign up. - Trends
Creating content related to the most popular videos on YouTube puts you in front of a large audience. You can also start from relevant events on and off the web. As long as they maintain a connection with your topic .
I will give you several examples:
If you are a musician, perform a cover of the song of the moment.
Make parodies (such as of some news or event).
React to a video that goes viral.
Give your opinion on an event that everyone is talking about.
The idea is that you know how to take advantage of trends . Give them your own touch. On the other hand, do not focus all your content on this practice. Apply it according to the occasion.
- Specialized communities
You’re probably already considering sharing your videos on Facebook and Twitter. Good idea. But I propose a better one: publish your content in virtual communities that are interested in what you talk about .
I’m talking about forums, Reddit pages, and online sites that resonate with your topic. There you will find a potential segmented audience.
Yes indeed. Don’t be spam . Write politely and interact genuinely with members of these communities. If you just copy and paste your hyperlinks, people might assume your content is garbage. Present yourself humbly and provide them with valuable information. That’s what networks are for.
- Playlists
Playlists – also called playlists – are useful for organizing your content. In turn, they show results for searches within the platform. The public will find you more easily and watch your videos comfortably.
Playlists allow you to configure your publications according to each theme and they are played successively. For example, your YouTube channel is about cooking. You can create a playlist of vegetarian dishes, and your user will see video after video of veggie recipes.
- The cards
While playing one of your videos, the cards suggest various of your content and playlists to the audience. They may also offer links to your online site. Its function is to keep the user hooked.