Without recommendations and outside an organization, you, your knowledge and all your desire to take on the world need a positioning plan and concrete actions to execute in the shortest possible time.
Let’s be honest, no ambitious results will happen overnight . So in this post we are not going to give you motivational phrases; We will do something much better, we will help you keep your feet on the ground and we will tell you what steps to take to get closer to the results you expect law firm huntersville.
Previous note. Since things don’t happen by magic, for these steps to work it will be necessary for you to deliver two things: commitment to hard work and patience. Making a plan is good, but executing it is much better . If you leave good ideas on paper you will never reach the goal. Likewise, if you start working and expect that in one or two weeks you will get the results you want, you will become frustrated and stop following the plan. Take the development of your personal brand seriously and undertake to execute this plan with consistency and patience, for at least 90 days.
Step 1: Define a very specific and in-demand market niche
If a Firm needs to differentiate itself, you, as an independent lawyer, need it much more.
If you choose to compete in very broad categories your competition will also be much greater. Thousands of other lawyers will be going after the same potential clients. However, if you select a niche market , your competition could decrease drastically.
Wait, but does that also mean there will be fewer customers? In principle yes, but here comes the second condition. Look for a niche market with demand. And how do you find it? Well, start researching your area of specialization. Let’s imagine that you litigate in the criminal field, then you could do the following breakdown:
Criminal lawyer
Specialist in economic crimes
From small businesses
Formalized or in the process of formalization
Specialization is one of the keys to standing out , therefore do not do a merely arithmetic analysis of the behavior of the market. A niche represents, in general, a smaller ocean of potential clients, but it also enhances your visibility and hiring options. Furthermore, specialization is usually associated with better profitability of services ; while a complete presentation is usually seen as of lower quality by the client.
Step 2: Generate valuable content that resolves the doubts of your potential clients
Once you have decided which market niche with demand you will target, you have to identify what doubts or legal issues that that niche needs to resolve . It is about defining both current doubts and those that could arise. And here you may wonder: if I resolve doubts for free, why would they hire me later? Well, because the quality content that you can provide will accredit you to your potential clients as the lawyer capable of advising them or sponsoring their cases.
Resolving a question will not eliminate your client’s need to rely on your professional services, but it will help build trust and make the decision to hire you.
Step 3: Have a website where you can show your content and collect information from potential clients
The ideal space to generate valuable content is your website and secondly your social networks. For this reason, it is important that you have your own page that, although simple, contains all the essential minimum that your potential client needs to get to know you and hire your services.
On your website you must present your professional resume, your areas of specialization, your contact information, a contact mailbox where they can write to you, as well as the space in which you generate those answers that your clients may be looking for, whether through a legal blog or a video channel indexed to your website
Step 4: Have a digital brochure prepared that you can send to your potential clients
Along with the presentation information you have on your website, you could develop specific services that you describe in a digital brochure . In that document you could include some rates for basic services, without prejudice to preparing more complete individual quotes. It is important that you have this brochure ready so that you can send it to each person who requests more information about your proposal.
Step 5: Move your contact list
Finally, examine your contact list and try to get the most
out of it. How to do it? Here some ideas:
Discriminate between those who can help you spread your services and those who might require them, since the ideal is that you prepare differentiated presentations. Via email, and individually, send your digital brochure and indicate your website and/or professional social networks.
Motivate meetings to present your services among those contacts who could be potential clients.
As far as possible, look for recommendations that can appear on your website , for example from former bosses or colleagues who attest to your good professional performance. Likewise, it would be ideal for you to have similar testimonials for each new client you get. Don’t worry about the number of testimonials, the important thing is that what is good said about you is true, naturally, and that it is shared naturally so that it is credible.