It is very possible that you have been told, or that you have read, dozens of actions or tricks that must be carried out to get followers on your Facebook page.
Those that have to do with paid advertising and even the purchase of followers are especially common.
Without a doubt, the digital growth that you can achieve using this network is important, since it can be a great source of traffic to our website here: https://commentsgo.com/facebook-comments/.
About Facebook
Facebook is one of the most important social networks on the virtual scene since it has more than 2.2 billion active users.
It is a very good channel to be in contact with your potential clients in a closer and more natural way. This allows us to humanize our brand, invites us to interact and learn more about the interests and concerns of our target.
Regarding segmentation in advertising campaigns, Facebook offers a wide range of possibilities, which makes it a very good tool to reach our target audience.
Facebook is, mainly, a social network dedicated to entertainment. In addition, it is the social network that has the largest number of users in the world (more than 2 billion).
Therefore, we should not underestimate what Facebook can offer us. Greater notoriety through this social network can mean, in addition to building loyalty among current followers, gaining new followers and increasing the reach of our publications.
The more followers we have, the more users will be able to access our website and become our potential customers. Therefore, it will allow you to increase sales, although this part depends on the level of persuasion that you and/or your company have.
Before starting with our Social Networks strategy for Architects, you have to mark the objectives you want to achieve within your Digital Marketing Plan. These determine what actions you have to take and their planning within the digital strategy.
Below, we recommend 10 essential and basic tricks that you have to follow if you want to get followers on Facebook , and the best of all is that they don’t cost money.
- Create valuable, viral content to get followers on Facebook
Something essential that you have to offer your Facebook followers is content that they have not read on any other portal, that is something new, that gives a certain value to the user who reads it.
It has to be related, of course, to the topic that interests your target and that responds to their problems, doubts, fears and frustrations.
Therefore, what your users are going to expect from you is that you bring them fresh, interesting content that provides added value, so that you can get a click on your publication.
It is also interesting for your company to take into account the viral topics of the moment, the trends, as long as they are related to the theme of your company ‘s fanPage.
Remember that all content must have a clear objective and that it is advisable that the majority direct traffic to your website, so you will have to link it to it.
However, one piece of advice is that when publishing you follow Pareto’s 80/20 Law, that is, only 20% of your content will be focused on sales.
- The magic “Like” button, the Key to Getting Followers on Facebook
Although it may seem insignificant, the option that the user who visits your fanPage can become a follower of your Facebook page through the Like button represents an important step to be able to increase your community on the social network.
This simple step allows you to connect with your fans and have them follow you without having to leave your website. Therefore, I recommend that it be clearly visible in all the contents of your Blog.
- Carry out participation actions
This is crucial to generate good feedback, and therefore get more followers on Facebook, in addition to addressing your target in the most interactive way possible.
It is about creating actions that allow the user to participate, to contribute their grain of sand to our fanPage.
And what do we understand by actions? Well, very simple, we are referring to publications that invite the user to comment and share.
For example, ask a question about a specific topic to find out the opinion of our users. Another option is to create and upload emotional posts or some type of post that encourages our users to tag their friends, such as proposing some type of challenge and/or contest. That depends on you.
- Know the most appropriate time for your publications
Take advantage of the statistics provided by the social network (Insights) to realize the time slot in which your Facebook followers interact the most.
It is not always beneficial for all businesses to upload content at “the best times to post.” Each fanPage has its audience and, with some exceptions that must always be taken into account, the target is heterogeneous.
For this reason, we urge you to know the time when you receive the most feedback and interaction so that the following publications are uploaded at YOUR peak time.
- Sign emails with your social networks
This action, no matter how random it may seem to you, is very effective in creating a potential special bond with your clients/users.
Adding your social networks ( Facebook in our case) to an electronic signature can generate significant benefits.
We are talking about greater reach , greater proximity and greater visibility of you and your business.
In addition, they can more easily access the fanPage you want to promote and thus get more followers.
- Connect your company’s fanPage with your personal account
This action may seem more familiar or logical, as long as you do not consider it as the first option. Having a link to your fanPage , or your company ‘s Facebook page, appear in your personal Facebook account is very important to obtain greater visibility . This way you will be able to increase your Facebook community, getting more followers.
It is totally recommended that, in addition to including your company’s Facebook page, you promote it from your different social networks , both personal and corporate.
- Multimedia publications
In the first point I told you that we have to make, or must make, relevant content for our audience and, if we want a great impact, content that is viral (although this does not depend on us).
Therefore, we must take into account the trends in case they coincide with our company theme.
However, we should not underestimate using multimedia resources to create more dynamic and attractive publications.
The images must be very attractive to our audience. The videos must also be taken into account, whether they are featured on Facebook or previously prepared for YouTube.
I also recommend the use of infographics, since they are very useful to energize a publication and make it much more attractive.
- Call To Action
This point can be related to both carrying out participation actions and creating multimedia content.
Each fanPage manager must include YES or YES a “Call to Action” button.
What this action allows is for your audience to do what you want them to do, that is, invite your user to do something with the post you just created.
It can be anything from entering your website to find out more about the specific topic of the publication, to finishing watching the full video on your other social networks.
As we have mentioned previously, it is very beneficial to involve users in your publications and invite them to do something.
- Create, find and join groups similar to you
It is very useful to find, belong to and even create groups with the topic that interests you.
You will be part of a more intimate space, which will bring you a little closer to potential new users of your fanPage and vice versa, which of course, will bring you closer to getting more followers.
The key to this point lies in expanding your knowledge and in the good feedback that you can generate, you can achieve greater reach and, therefore, greater visibility of yourself and your Facebook page.
- Interact as a page
This action is the simplest of all, try to consider your corporate Facebook page as such, that is, do not use your company’s fanPage as a personal account.
It consists of interacting as a corporate Facebook page with our competitors or companies that operate in the same sector/niche as us.
We can comment on their posts to get them to respond to us for the simple fact of achieving greater reach, a potential increase in new followers and of course greater visibility , which is what we want to achieve with all these tips.
As an added bonus, don’t forget that it’s not just about interacting with other companies’ fan pages, you also have to have close contact with your followers.
By the way, the speed in responding to messages from your followers can be a great advantage in increasing our community on Facebook. You will make them feel heard and cared for, which will increase their loyalty.
Summarizing…
In conclusion, what you have to keep in mind to increase your followers on Facebook is to be clear about your objectives, the actions you have to carry out periodically and reserve a weekly time to carry them out.
But remember, if Facebook is a strategic network for your company, getting followers and thus increasing your community is very good, because the reach of your publications will increase.
However, setting clear objectives and precise performance indicators or KPIs will help you know if you are following the right path, and to know which actions are working best for you.